Collaborative workflow is a great way to make the creative process work as a well-oiled machine.

Knowing your role and doing your part is most important, followed closely by the feeling that your work is appreciated and that your place on the team is equally as important as any other person's. And when it comes to professional acknowledgement, remember, that in time, it will come.

A few weeks ago I wrote about the relevance of Theodore Levitt’s Marketing Myopia today. Many of these observations seem obvious. We’ve all known for some time the central role that the customer has in business.

Everyone focuses on the amount of money that the Super Bowl brings networks. The Center for Media Research came out with >more...

In business, just like in life, it's best when we tell the truth.

In public relations, well, we really don't like lies.

Integrity goes a long way for most PR people (including Mercury Labs. >more...

Theoretical vs. Practical. In school, while there are practical applications learned, in most fields, students learn theory. It's when students go into the workforce that those foundations are applied.

In the sports realm, the ease and/or difficulty of your Public Relations communications can be greatly affected by the performance of the team and of key players. Cardinals fans may still be feeling the joy of winning the 2011 World Series. However, preparation for the 2012 season started almost immediately following.

In the film/video production industry, it’s essential for the artisans of our craft to have their own tools of the trade, such as apple boxes, highboys, inkies, and c-stands. The clever lingo and list of equipment goes on and on.

But these aren’t the only film professionals that need to travel with a kit.

Wise men talk because they have something to say; fools, because they have to say something.

-Plato

Everyone is a communicator today.

In today's world, many companies cannot afford to have a single large agency as a one-stop shop for their integrated marketing efforts. Small agencies collaborating together with specialized skill sets are more flexible and often able to work more efficiently. As a result, strong agency partnerships are vital to creating successful marketing efforts.