The California Autobody Association (CAA) wanted to offer its members an opportunity to have a professionally produced TV spot that could be branded for different shops and aired in their specific markets. To ensure a beautiful image without breaking the bank, Mercury decided to shoot the commercial on the Red, a true cinematographer’s camera that looks like film but is a fraction of film’s cost. Mercury produced both spots in partnership with Ozone Advertisting. Check it out on TV if you live in California.